Onze vrienden van MailChimp hebben onlangs een mooi overzicht gepubliceerd over e-mail marketing benchmarks.
Bekijk de Opens, clicks, soft-bounce, hard-bounce, abuse en unsubscribes.
| Industry | Open | Click | Soft Bounce |
Hard Bounce |
Abuse | Unsub |
|---|---|---|---|---|---|---|
| Agriculture and Food Services | 26.09% | 3.53% | 0.73% | 0.55% | 0.03% | 0.28% |
| Architecture and Construction | 25.80% | 3.45% | 1.76% | 1.28% | 0.04% | 0.37% |
| Arts and Artists | 28.25% | 3.04% | 0.86% | 0.62% | 0.03% | 0.28% |
| Beauty and Personal Care | 19.90% | 2.33% | 0.56% | 0.55% | 0.05% | 0.33% |
| Business and Finance | 21.71% | 2.97% | 0.87% | 0.72% | 0.03% | 0.25% |
| Computers and Electronics | 22.03% | 2.72% | 1.24% | 0.88% | 0.03% | 0.31% |
| Construction | 22.81% | 2.13% | 1.93% | 1.49% | 0.06% | 0.47% |
| Consulting | 20.29% | 2.62% | 1.16% | 0.88% | 0.03% | 0.30% |
| Creative Services/Agency | 23.84% | 3.13% | 1.36% | 1.07% | 0.04% | 0.38% |
| Daily Deals/E-Coupons | 13.79% | 1.91% | 0.14% | 0.10% | 0.01% | 0.09% |
| eCommerce | 17.14% | 2.69% | 0.36% | 0.29% | 0.03% | 0.21% |
| Education and Training | 23.15% | 3.11% | 0.71% | 0.60% | 0.03% | 0.21% |
| Entertainment and Events | 21.75% | 2.45% | 0.64% | 0.53% | 0.03% | 0.27% |
| Gambling | 18.53% | 2.26% | 0.58% | 0.76% | 0.05% | 0.20% |
| Games | 22.47% | 3.81% | 0.58% | 0.64% | 0.04% | 0.23% |
| Government | 27.06% | 3.66% | 0.65% | 0.53% | 0.02% | 0.14% |
| Health and Fitness | 23.81% | 3.19% | 0.58% | 0.57% | 0.04% | 0.37% |
| Hobbies | 29.94% | 5.79% | 0.42% | 0.34% | 0.03% | 0.23% |
| Home and Garden | 26.14% | 4.21% | 0.79% | 0.55% | 0.05% | 0.39% |
| Insurance | 20.11% | 2.25% | 0.81% | 0.85% | 0.04% | 0.22% |
| Legal | 22.49% | 3.10% | 0.82% | 0.68% | 0.02% | 0.20% |
| Manufacturing | 23.95% | 2.74% | 1.73% | 1.18% | 0.04% | 0.38% |
| Marketing and Advertising | 18.89% | 2.22% | 0.96% | 0.76% | 0.03% | 0.29% |
| Media and Publishing | 22.96% | 4.76% | 0.37% | 0.24% | 0.01% | 0.13% |
| Medical, Dental, and Healthcare | 23.53% | 2.82% | 0.92% | 0.91% | 0.05% | 0.30% |
| Mobile | 22.78% | 2.73% | 0.91% | 0.83% | 0.04% | 0.42% |
| Music and Musicians | 23.19% | 2.89% | 0.78% | 0.57% | 0.04% | 0.31% |
| Non-Profit | 25.89% | 3.03% | 0.59% | 0.50% | 0.02% | 0.19% |
| Other | 23.55% | 3.13% | 0.97% | 0.76% | 0.04% | 0.29% |
| Pharmaceuticals | 19.05% | 2.75% | 0.78% | 0.72% | 0.03% | 0.22% |
| Photo and Video | 27.21% | 4.18% | 0.87% | 0.74% | 0.04% | 0.40% |
| Politics | 23.34% | 2.34% | 0.60% | 0.56% | 0.04% | 0.24% |
| Professional Services | 21.86% | 2.83% | 1.15% | 0.91% | 0.03% | 0.33% |
| Public Relations | 21.38% | 2.00% | 1.00% | 0.81% | 0.03% | 0.26% |
| Real Estate | 22.20% | 2.29% | 0.87% | 0.73% | 0.05% | 0.34% |
| Recruitment and Staffing | 21.51% | 2.65% | 0.73% | 0.77% | 0.04% | 0.33% |
| Religion | 26.97% | 3.30% | 0.23% | 0.22% | 0.02% | 0.12% |
| Restaurant | 24.77% | 1.66% | 0.37% | 0.33% | 0.03% | 0.30% |
| Restaurant and Venue | 23.09% | 1.50% | 0.73% | 0.61% | 0.04% | 0.40% |
| Retail | 22.54% | 2.95% | 0.48% | 0.40% | 0.03% | 0.29% |
| Social Networks and Online Communities | 22.54% | 3.81% | 0.44% | 0.39% | 0.03% | 0.23% |
| Software and Web App | 23.27% | 2.80% | 1.17% | 0.94% | 0.03% | 0.40% |
| Sports | 26.32% | 3.63% | 0.64% | 0.56% | 0.03% | 0.28% |
| Telecommunications | 20.63% | 2.25% | 1.26% | 1.04% | 0.03% | 0.26% |
| Travel and Transportation | 20.86% | 2.52% | 0.82% | 0.59% | 0.03% | 0.25% |
| Vitamin Supplements | 17.52% | 2.07% | 0.42% | 0.34% | 0.05% | 0.26% |
Bron: http://mailchimp.com/
